ACQUIRE · RE-ENGAGE · SCALE
Users that stay, not just install.
We build install and re-engagement campaigns around lifetime value — plus premium in-app inventory that actually performs.
Why it matters
The gap this closes
01
Paying for installs that uninstall
Vanity installs flatter the dashboard and drain the budget.
02
No re-engagement engine
Lapsed users are your cheapest growth — and they’re being ignored.
03
Generic ad inventory
Undifferentiated placements mean undifferentiated results.
What’s included
Everything in Mobile App Advertising
We build install and re-engagement campaigns around lifetime value — plus premium in-app inventory that actually performs.
App install campaigns
Setup, management, optimization and reporting across the channels that matter.
User re-engagement
Win-back and retention campaigns aimed at lapsed and high-value users.
Premium in-app network
Video and static inventory in mobile gaming via Geospot’s solutions.
Creative testing
Continuous creative iteration so fatigue never caps your scale.
How the engagement runs
Process & deliverables
Installs are the easy number. We set up tracking and bidding around LTV instead, manage to retention and revenue daily, then scale what pays back.
01
Setup
Clean tracking, structured campaigns, LTV-aware bidding.
02
Optimize
Daily management against retention and revenue, not installs.
03
Re-engage
Win-back layers plus premium inventory to scale.
PROof
cost per install, on average
FinTech app
Cut CPI 58% and grew MAU 3× in six months
A combined ASO and user-acquisition strategy aligned messaging, creatives and channel mix for compound growth.
−58% CPI · 3× MAU · ASO + UA
Trusted by growth teams
What our clients say
The goal was to drive user acquisition for the GLS mobile application. The professional and proactive team at Planet managed both full-scale store optimization and user acquisition campaigns to achieve the best possible results, while also supporting us with analytics related to the app.
Thanks to their data-driven approach, deep app marketing expertise, and solutions aligned with the latest trends, we were satisfied with both the download volume and the cost per install. If you are looking for a reliable, innovative, and committed team to support your company’s digital growth with comprehensive app marketing services, we highly recommend working with them.
We have been working with Planet of the Apps for over a year on user acquisition and app install campaigns across three different applications linked to our platforms.
Their innovative team not only ensures our continuous and efficient advertising presence, but also approaches every challenge with enthusiasm and trend-driven solutions to achieve the best possible results. We particularly appreciate their flexibility and proactive account management, their willingness to experiment with new methods, and their commitment to maximizing campaign performance.
If you are looking for a reliable, creative, and dedicated agency to manage your app marketing end-to-end, we highly recommend them.
We work with Planet of the Apps on app install campaigns to acquire new users for our Sofőrhívó application.
With more than 10 years of experience, they take a proactive, data-driven approach to consistently deliver the best possible performance. We especially value their flexibility, forward-thinking account management, and their full commitment to maximizing campaign success.
If you are looking for an innovative and client-focused agency to manage your app marketing end-to-end, we highly recommend them.
We have been working with the Planet of the Apps marketing team on a new app’s install campaigns, ASO management, and app measurement.
The team provides strong professional support across all app marketing-related topics. They are results-driven and proactive, continuously optimizing performance while remaining responsive and helpful in addressing any emerging needs or questions.
The Planet of the Apps team initially conducted a comprehensive App Store audit for us, delivering valuable insights and actionable recommendations as a result.
Following this positive experience, it was an easy decision to continue working with them on our app’s store presence, which led to launching an ongoing ASO (App Store Optimization) collaboration.
I wholeheartedly recommend them to anyone looking to work with a professional and reliable team.
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What happens next
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Insights
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Practical perspectives on digital marketing, data, and growth.
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